Promote,
promote, promote! You
can never do enough of it.
Being in a band is one thing, but promoting your shows
and getting people out to them is a different story.
That’s where street teams come into play.
Street
teams are slowly becoming a necessity as bands continue to book
shows and write music limiting their time to promoting their
events. Street
teams are put in place to flyer area shows, post to message
boards and manage email lists.
Teams
generally consist of fans and friends of the band who take it
upon themselves to help get the word on the street about their
favorite group- whether its for an upcoming show or a newly
released CD. Some
of the more active teams have presidents and area managers to
take care of organizing the group by holding monthly meetings or
driving the members to various shows.
Get
a small schedule together of local shows you’d like to flyer.
Organize a group of friends and recruit a body or two to
drive your group to these shows.
It’s generally a good idea to ask the club for
permission to pass out promo material inside. The only drawback to promoting outside is that you have to
wait for a show to be over.
Standing outside near the exit, on the other hand,
presents the best opportunity for getting to the most people as
they leave the show.
Most
bands would be more than happy to get the extra help needed to
promote their events. If
you have a band in mind you’d like to help, get in touch with
them and tell them you’re interested in helping to pass out
flyers. Take it upon yourself to recruit some friends and start a
team of your own. You
don’t necessarily have to promote for one band.
Larger street team organizations provide their members
with boxes of tapes, CD’s, and flyers to pass out at concerts
where they live.
The
footwork involved in starting a street team is monumental at
best. Besides doing
your part to help your music scene, you’ll get the
satisfaction of getting your favorite band or organization
noticed in places they might not be able to get to.
Interested
in joining the JstreetZine.com street team?
Write us at iwanttowork@jstreetzine.com
and we’ll set you up with goodies to get you started. Openings for street team leaders in your area are now open!
Support local music.
